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ISBN : # | Date : 2013-02-15

Description :

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by Richard Elliott : Strategic Brand Management

ISBN : #0199260001 | Date : 2007-02-08

Description :

PDF-63fc1 | Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that fra… Strategic Brand Management


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by Andreas Rühl : Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)

ISBN : #382447915X | Date : 2003-08-28

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by BusinessNews Publishing : Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book

ISBN : # | Date : 2014-11-12

Description :

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by William D.;McCarthy, E. Jerome Perreault : Essentials of Marketing: A Global-managerial Approach

ISBN : #0071169768 | Date : 2000

Description :

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Superior Customer Value New Economy PDF F98c38322

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by Art Weinstein : Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

ISBN : #1574443569 | Date : 2004-05-27

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PDF-24e0d | Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading ma… Superior Customer Value in the New Economy: Concepts and Cases, Second Edition


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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition by by Art Weinstein

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Effective Client Management Professional Services PDF 68095e148

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by Jack Berkovi : Effective Client Management in Professional Services: How to Build Successful Client Relationships

ISBN : #1409437892 | Date : 2014-12-17

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PDF-fe70c | How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmar… Effective Client Management in Professional Services: How to Build Successful Client Relationships


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Call Center Excellence Erfolgreiche PortrA4t PDF B6c5b0ddc

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Call Center Excellence: Erfolgreiche Call Center im Porträt (German Edition) PDF




: Call Center Excellence: Erfolgreiche Call Center im Porträt (German Edition)

ISBN : #3409125493 | Date : 2004-02-16

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PDF-69068 | “Call Center Excellence” liefert dem Leser eine Fülle von Call-Center-Beispielen über verschiedene Branchenausrichtungen, Größen, Inhouse-/Agentur-Organisationen hinweg, deren Erfolgsrezepte er für seine eigene Praxis nutzen kann…. Call Center Excellence: Erfolgreiche Call Center im Porträt (German Edition)


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Managers Competitive Marketing Strategies Second PDF 290505047

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by Norton Paley : The Manager’s Guide to Competitive Marketing Strategies, Second Edition

ISBN : #1574442341 | Date : 1999-04-30

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PDF-fe66e | The ability to think strategically is permeating every level of successful organizations – particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager’s Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update you … The Manager’s Guide to Competitive Marketing Strategies, Second Edition


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Online Course Pack Competitive Positioning PDF 5526df3a1

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Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition PDF




by Philip Kotler : Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

ISBN : #1405837063 | Date : 2005-09-06

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Marketing Strategy Planning Implementation Walker PDF A8aec6b8b

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Marketing Strategy – Planning and Implementation PDF




by O C et al Walker : Marketing Strategy – Planning and Implementation

ISBN : #0071148620 | Date : 1996

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Pet Sitting Business Free Online Advertising Video Marketing Strategy Book: No Cost Million Dollar Video Advertising & Website Traffic Secrets to Making Massive Money Now! PDF




by Brian Mahoney : Pet Sitting Business Free Online Advertising Video Marketing Strategy Book: No Cost Million Dollar Video Advertising & Website Traffic Secrets to Making Massive Money Now!

ISBN : #1542545129 | Date : 2017-01-13

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Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science) PDF




: Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)

ISBN : #331957275X | Date : 2017-05-18

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PDF-21247 | This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. Further, it presents a strategic group perspective on franchisers and discusses both social entrepreneu… Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)


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by Joannis Paul Schweres : Mercedes-Benz’s Marketing Strategy in Mexico

ISBN : #3656877637 | Date : 2015-01-19

Description :

PDF-e42a7 | Seminar paper from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, EGADE Business School, language: English, abstract: The automobile industry is famous for being ahead of the curve in most areas. Automotive companies cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream to custo… Mercedes-Benz’s Marketing Strategy in Mexico


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Mercedes-Benz’s Marketing Strategy in Mexico by by Joannis Paul Schweres

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Field Visual Merchandising Strategy Store PDF E8c1eecd7

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Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization PDF




by Paul J. Russell : Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

ISBN : #0749472642 | Date : 2015-01-03

Description :

PDF-ad6d5 | The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selec… Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization


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[Pub.66Kdl] Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization PDF | by Paul J. Russell


Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization by by Paul J. Russell

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