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by Jonathan Pipe : Better business, Better life, Better world

ISBN : #1540638316 | Date : 2016-11-25

Description :

PDF-792a0 | Thirty-four extraordinary entrepreneurs, business thinkers and philanthropists from around the world share the key advice they give to their grandchildren to help them build better businesses, enjoy better lives and make the world a better place. Between them they have advised governments, served start-ups to Fortune 500 companies, won awards and acclaim, written 38 other books and been featured … Better business, Better life, Better world


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Better business, Better life, Better world by by Jonathan Pipe

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Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition PDF




: Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition

ISBN : # | Date : 2004-01-01

Description :

PDF-2db6d | … Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition


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by Jill J. Morin : Better Make It Real: Creating Authenticity in an Increasingly Fake World

ISBN : #0313376808 | Date : 2010-03-23

Description :

PDF-8b615 | Businesses everywhere are rebooting on the heels of the Great Recession. “Now is the time to get real,” says Jill Morin, CEO and author of Better Make it Real:  Creating Authenticity in an Increasingly Fake World.For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 p… Better Make It Real: Creating Authenticity in an Increasingly Fake World


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Better Make It Real: Creating Authenticity in an Increasingly Fake World by by Jill J. Morin

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by Peter Reed : Marketing Planning and Strategy

ISBN : #0729512673 | Date : 1992-12-31

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PDF-7083c | … Marketing Planning and Strategy


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Marketing Planning and Strategy by by Peter Reed

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Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy) PDF




by Allan J. Magrath : Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)

ISBN : #047161159X | Date : 1988-09-20

Description :

PDF-e86d2 | A practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets–key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marke… Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)


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OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business PDF




by Shady Ramadan : OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business

ISBN : #1520268149 | Date : 2017-01-01

Description :

PDF-6cd7f | Are you ready for the changes in Consumer Behavior? Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marke… OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business


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OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business by by Shady Ramadan

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International Marketing Strategy: Analysis, Development and Implementation PDF




by Chris Phillips : International Marketing Strategy: Analysis, Development and Implementation

ISBN : #1861522207 | Date : 1994-10

Description :

PDF-83951 | This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis – including trading environment, market considerations, research and opportunities; development – including planning, standardization, entry strategies; and implementation – including product strategy, international communication, dis… International Marketing Strategy: Analysis, Development and Implementation


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International Marketing Strategy: Analysis, Development and Implementation by by Chris Phillips

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Consumer Behaviour PDF




by Zubin Sethna : Consumer Behaviour

ISBN : #1473919134 | Date : 2016-11-01

Description :

PDF-a9350 | Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array o… Consumer Behaviour


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Consumer Behaviour by by Zubin Sethna

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by N. Capon : Toward an Integrative Explanation of Corporate Financial Performance

ISBN : #9401062625 | Date : 2012-10-09

Description :

PDF-d28e9 | This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare concerned with both the factors that cause the financial performance of some firms to be better than others at a point in time and those factors that influence the trajectory of firm financial performance over time. In addressing these issues… Toward an Integrative Explanation of Corporate Financial Performance


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Toward an Integrative Explanation of Corporate Financial Performance by by N. Capon

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Norazah Mohd Suki : Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522507469 | Date : 2016-07-22

Description :

PDF-187a5 | Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current resear… Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)


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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) by by Norazah Mohd Suki

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Cim Diploma Integrated Marketing Communications PDF Cf236d6ef

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Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002) PDF




by BPP : Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)

ISBN : #0751748870 | Date : 2002-09-30

Description :

PDF-609ba | This practice and revision kit focuses on integrated marketing communications. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)


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Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002) by by BPP

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by Anil Mishra : Marketing Strategy

ISBN : #8174468315 | Date : 2010-03-31

Description :

PDF-51ac3 | There are many definitions of strategy but in business it refers to how a firm manages both setting and achieving organizational objectives. This book emphasizes specifically at marketing strategy and, in particular, the strategy concerning the formulation and implementation of the marketing mix. The successful implementation of the marketing mix leads to satisfaction of customer wants and needs a… Marketing Strategy


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Marketing Strategy by by Anil Mishra

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by Tom Mallens : Get Past the Gatekeeper: And Straight to the Decision Maker

ISBN : #1910125415 | Date : 2015-03-24

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PDF-49d95 | How to get more leads from senior decision-makers in three easy steps! Tom Mallens presents a practical guide to sales and marketing on LinkedIn for proactive, ambitious and winning sales professionals. Have you ever felt the frustration of not getting your calls put through? Of having your big chance shut down before it started by an aggressive receptionist shouting, ‘No, we don’t take cold calls… Get Past the Gatekeeper: And Straight to the Decision Maker


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Get Past the Gatekeeper: And Straight to the Decision Maker by by Tom Mallens

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Ayantunji Gbadamosi : Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522502823 | Date : 2016-05-31

Description :

PDF-12b7d | Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research… Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)


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[Pub.37Jaf] Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF | by Ayantunji Gbadamosi


Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) by by Ayantunji Gbadamosi

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HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)

ISBN : #1633694488 | Date : 2011-01-03

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PDF-5ed99 | Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We’ve combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization’s performance.HBR’s 10 Must Reads On L… HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)


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