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Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319117785 | Date : 2014-11-04

Description :

PDF-0ece2 | ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is … Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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Consumer Behavior: Building Marketing Strategy PDF




by aa : Consumer Behavior: Building Marketing Strategy

ISBN : # | Date : 1994

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Always On: Digital Brand Strategy in a Big Data World PDF




by Arve Peder Øverland : Always On: Digital Brand Strategy in a Big Data World

ISBN : #1472447794 | Date : 2014-12-23

Description :

PDF-e3601 | Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check… Always On: Digital Brand Strategy in a Big Data World


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Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) PDF




: Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662438550 | Date : 2014-10-01

Description :

PDF-becce | Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-bus… Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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Marketing Strategy: The Thinking Involved PDF




by Mark E. Hill : Marketing Strategy: The Thinking Involved

ISBN : # | Date : 2012-04-27

Description :

PDF-d7eb4 | Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the c… Marketing Strategy: The Thinking Involved


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Marketing Strategy: The Thinking Involved by by Mark E. Hill

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Consumer Behavior and Marketing Strategy (8th International Edition) PDF




by Jerry C. Olson J. Paul Peter : Consumer Behavior and Marketing Strategy (8th International Edition)

ISBN : #0071111778 | Date : 2008

Description :

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Social – Local – Mobile: The Future of Location-based Services (Management for Professionals) PDF




by Gerrit Heinemann : Social – Local – Mobile: The Future of Location-based Services (Management for Professionals)

ISBN : #3662439638 | Date : 2014-11-21

Description :

PDF-11ba4 | n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and busi… Social – Local – Mobile: The Future of Location-based Services (Management for Professionals)


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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

Description :

PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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by Graham J. Hooley : Marketing Strategy

ISBN : #087778373X | Date : 2000-09-06

Description :

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Marketing Strategy by by Graham J. Hooley

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What’s Your Business?: Corporate Design Strategy Concepts and Processes PDF




by Claire T. Tomlins : What’s Your Business?: Corporate Design Strategy Concepts and Processes

ISBN : #1472417461 | Date : 2014-10-28

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PDF-920ae | What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local … What’s Your Business?: Corporate Design Strategy Concepts and Processes


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What’s Your Business?: Corporate Design Strategy Concepts and Processes by by Claire T. Tomlins

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